“It relaxes me, it’s like therapy,” Abbi told AFP. “He really cares about his routine and keeping everything clean,” she explains. “I was watching videos and I said to myself: + this is what I do at home, so I just have to film myself +”, she recalls.īecause her youngest son, Billy, has potential sensory processing disorder, cleaning has always been a big part of his life. The 27-year-old single mother of two – who prefers to keep her full name withheld for family reasons – films herself in her red brick home in Huyton, Liverpool. Under her alias of “Cleanwithabbi” (two million followers), Abigail is one of those ultra-popular cleaners. The subscribers ? Mostly young millennials and women, as well as people who find it hard to motivate themselves to clean. Popularized with the rise of Tiktok, cleaning videos have become popular on social media in recent years, with a growing number of users inspired enough to post their own content. In the comments to her videos, her followers thank Auri for helping them, praising the fact that she doesn’t judge those in distress. Miserable living conditions that the Finn understands since she too experienced a period of depression. Here, a young man whose brother is subject to multiple sclerosis and who himself suffers from depression.
“Generally, the occupants suffer from mental health problems or have experienced a tragedy,” explains the young Finnish woman to AFP. In this Helsinki apartment, the floor is so littered with rotting food and rubbish that walking is nearly impossible. In her cheerful videos, she dusts, scrubs and sorts against the backdrop of pop music, outfitted in bright pink rubber gloves, her signature gear.
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